The Truth Behind Lather, Rinse, Repeat: How to Choose the Right Shampoo for You

Choosing the right shampoo starts with thinking about our hair texture. Shampoo helps remove dirt, oil + products from our hair and can be in categories such as volumizing, repairing, hydrating, color safe and co-wahes just to name a few. Hair might be fine but have color or tight curls with highlights.

If hair is fine and we shampoo with with a co-wash, we may have limp hair that looks greasy and not able to get more than one style out of wash day. While someone with thick, tight curls might use a volumizing shampoo and feel that thier hair is unable to get clean and feel overly dry.

Often our texture can help us determine which shampoo is best for us and it could be helpful to get an overview of options a brand offers. Some brands cater specifically to curly hair while others offer choices with out being curl specific. Curl brands like Ouidad + Deva Curl guide you based on your curls while Innersense or Enjoy Haircare offer different levels of hydration + cleansing.

It's helpful to partner with a pro in choosing if feeling overwhelmed by choices. A beauty pro can help asses your hair and give you tailored options.

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Wavy/Fine/Loose Curls/2A/2C Hair textures typically benefit from a mild + gentle shampoo.

Innersense: Pure Harmony Hairbath

Ouidad Curl Shaper Good As New Moisture Restoring Shampoo

Classic Curls/Color Treated/3B hair textures typically benefit from a medium or hydrating shampoo

Innersense: Color Radiance Hairbath

Ouidad Advanced Climate Control Defrizzing Shampoo

Very Curly/Coils, Zig-Zag Coiled/3C/4A/4B/4C

Innersense: Hydrating Cream Hairbath

Ouidad Curl Quencher Moisture Shampoo

For A Dry Scalp, Hair Renew Scalp Hairbath is safe for all textures

For Tight Curls or Zig-Zag Coils a conditioning cleanser helps tight curls maintain moisture by removing ingriendents that can dry out hair.

Ouidad Coil Infusion Drink Up Cleansing Conditioner.

A claryifing shampoo like MalibuC Un-do Goo can be added in to help remove build-up